Map Your Adventure How consistently do you run targeted advertising campaigns on platforms like Google, Facebook, or Instagram?* No Occasionally Yes, and it’s optimized for results What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How often does your business appear in relevant Google search results for industry-specific keywords?* Rarely Sometimes Yes, consistently and we track SEO performance What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have a structured referral program that consistently generates new customers?* No Occasionally Yes, we have a formal referral program that drives growth What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Does your website provide an intuitive, user-friendly experience that keeps visitors engaged?* Yes, but needs improvement No Yes, optimized for user experience and engagement HiddenWebsite What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Are you leveraging AI or automation tools to streamline your website content creation and updates?* No, our content process is entirely manual We’ve automated some tasks but not using AI We’ve begun integrating AI for content creation but not fully Yes, AI and automation are central to our content creation and updates What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Is your website regularly updated with a variety of interactive content (blog posts, videos, infographics) to engage visitors?* No, or only basic content We post occasionally Yes, frequently and it’s designed to drive action What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Are you consistently posting on social media platforms and actively engaging with your audience through comments and messages?* No Sometimes Yes, with a clear strategy for engagement HiddenSocial Media What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How effective is your strategy for collecting contact information through your website and social channels?* No clear strategy Sometimes, but we could improve Yes, with consistent lead capture HiddenCollect Visitors What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you offer valuable lead magnets (like guides or discounts) in exchange for visitor information?* No We have some, but they’re underutilized Yes, highly effective lead magnets are driving signups What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT What percentage of your website visitors convert into leads by providing their contact information?* Low conversion rate Moderate conversion rate High conversion rate consistently What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you offer a low-risk, inexpensive product or service to encourage first-time customers?* No Some, but they’re not prominent Yes, and they are effective in driving new customer purchases HiddenTripwire What is the Convert Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you consistently present relevant upsell or cross-sell offers during the checkout process?* No upsell strategy Occasionally Yes, well-structured upsells at every purchase point What is the Convert Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How frequently do you follow up with customers through automated email marketing, delivering valuable content?* No Occasionally Yes, regularly with optimized email sequences HiddenEmail Marketing What is the Excite Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do your products/services provide immediate value, giving customers a ‘quick win’ that makes your brand memorable?* No Sometimes Yes, customers consistently get great early results What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you foster a sense of community by offering exclusive spaces (e.g., Facebook groups) where customers can connect and share experiences?* No Customers engage in comments, but there’s no group Yes, we have a thriving, exclusive customer community What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you regularly send valuable content to customers (blog posts, how-to guides, testimonials) to keep them excited and engaged?* No Occasionally Yes, frequently with content tailored to their needs What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How often do your customers return to make repeat purchases or upgrade to higher-value products?* Rarely Occasionally Frequently, we have a strong repeat customer base What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you offer bundled products or services to increase the perceived value and boost sales?* No We have some, but they’re underutilized Yes, bundles are an integral part of our strategy What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have a membership or rewards program to incentivize long-term customer loyalty?* No We’ve experimented with it Yes, a fully operational and successful program What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do customers frequently leave positive reviews on social media or review sites without prompting?* No Occasionally Yes, consistently without prompting HiddenReviews What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How actively do you showcase customer reviews on your website, emails, and other marketing channels?* No Sometimes Yes, reviews are a core part of our marketing What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have campaigns or incentives to encourage customers to leave reviews (e.g., contests, promotions)?* No Occasionally Yes, regularly incentivizing reviews What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have a formal referral program that motivates customers to actively refer new business?* No Sometimes Yes, with a well-structured system that generates new customers regularly What is the Promote Stage? The Promote Stage is where your customer actively begins telling other people about your brand & spreading the word about how great it is. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you offer clear incentives for customers who refer new leads, such as commissions or discounts?* No Sometimes, but it’s underutilized Yes, it’s a core part of our strategy What is the Promote Stage? The Promote Stage is where your customer actively begins telling other people about your brand & spreading the word about how great it is. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Tell us who you are and where to send your results.Name* First Name Last Name Email Address* Website URL* Number of Employees*Number of Employees1 (It's Just Me)2-45-1011-2526-5051-200Over 200HiddenAwareness*HiddenEngage*HiddenSubscribe*HiddenConvert*HiddenExcite*HiddenAscend*HiddenAdvocate*HiddenPromote*HiddenScoreHiddenLowest ValueHiddenLowest Stage Copyright © 2024 · CIRIUS
